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Olivia Niederhauser

Storyteller, Senior Healthcare Marketer, Copywriter, and Editor

Marketing director and copywriter with 7+ years turning complex B2B SaaS products into sharp, human stories. Equally at home writing a 3-word billboard or a 3,000-word content strategy—and always asking which one the moment actually needs. Experienced across the full channel mix: campaigns, web, paid, email, and video. Known for protecting brand voice at scale, moving fast without cutting corners, and elevating the work of everyone around me.

Featured Professional Work

Digital Diagnostics •

SSM Health Case Study - Digital Diagnostics

SSM Health identified the need for an effective solution to make sure their patients with diabetes complete their annual diabetic retinopathy exam. As leaders in innovation, SSM health chose to integrate LumineticsCore, the first FDA-cleared autonomous AI system for diabetic retinopathy detection in 2023. Through the use of LumineticsCore, SSM Health has been able to provide over 11,000 diabetic retinopathy exams, increasing testing rates for patients and improving collaboration with ophthalmolo...
Digital Diagnostics •

Conversations with Digital Diagnostics: Navigating the AI Revolution with Michael D. Abramoff, MD, PhD - Digital Diagnostics

This is Conversations with Digital Diagnostics, a series where we delve into insightful discussions with company thought leaders.
This time, we are having a conversation with Michael D. Abramoff, MD, PhD, Founder and Executive Chairman of Digital Diagnostics.  
Dr. Abramoff is a fellowship-trained retina specialist, computer scientist, and entrepreneur. He is the Robert C. Watzke, MD Professor of Ophthalmology and Visual Sciences at the University o...
Digital Diagnostics •

How to Choose the Reference Standard for an AI Clinical Trial - Digital Diagnostics

When validating a new AI diagnostic technology, it is essential to have a high-quality reference standard or “truth” against which the new technology can be assessed. In a clinical trial of a moderate to high risk autonomous AI system, an AI’s diagnostic (or therapeutic) results must be compared to a rigorous standard that correlates to patient outcomes as the reference to get an accurate assessment of the safety, efficacy, and equity of the AI.
However, not all reference standards are created e...
Digital Diagnostics •

How to Successfully Complete Comprehensive Diabetes Care Documentation - Digital Diagnostics

If you’re like many physicians, checking off all the boxes on your comprehensive diabetes care checklist can be a struggle.
Diabetes is quickly becoming endemic in the United States. Over 9% of the US population (30.3 million) has a diagnosis of diabetes and twice as many people (84.1 million) have prediabetes, according to a study released in 2015. (i,ii)
This creates challenges for the health systems that need to manage the growing diabetes population, especially for institutions that track an...
Digital Diagnostics •

Do People with Diabetes Avoid Diabetic Eye Exams? - Digital Diagnostics

The first line of defense for providers to help people manage their diabetes is often during routine visits at the point-of-care. Regular diabetes exams help people with diabetes address symptoms and avoid potentially damaging outcomes, while focusing on behavior management and overall psychological well-being. 
But what if a person living with diabetes is not following up with their diabetes care management plan when they should? 
People often avoid visiting a doctor unless they have noticeable...
Digital Diagnostics •

8 Questions to Ask When Evaluating an Autonomous AI System that Detects Diabetic Retinopathy - Digital Diagnostics

Diabetes care providers have an opportunity to improve diabetes care and avoid potential patient vision loss for the 422 million people living with diabetes around the world through improved diabetic eye exam quality measure performance.¹,² Artificial intelligence (AI) diagnostic systems can autonomously diagnose patients for diabetic retinopathy (including macular edema), allowing medical professionals to offer earlier intervention to the 37 million people with diabetes and more than 60,000 peo...
Digital Diagnostics •

AbsoluteCare White Paper - Digital Diagnostics

White Paper
To improve diabetes care and mitigate the devastating impacts of diabetic retinopathy, AbsoluteCare adopted LumineticsCore, an AI diagnostic system to help broaden care access and advance their integrated care model. The system enables providers to test patients at the point-of-care and help eliminate the need to refer patients to specialists for routine DR testing.

White Paper

To improve diabetes care and mitigate the devastating impacts of diabetic...

Featured Personal Work

Why I... •

Why I… Want to Rock the Boat

Don’t rock the boat. 


How often that feels like my mission in life. Don’t make any sudden movements or be too animated, it could cause ripples.


Stay still.


Stay small.


Stay in control. 


If you have ever been in a small boat or a canoe you know how ridiculous this idea is. The entire notion is nonsensical when considered in context. To be in a boat is to be in motion, so stillness and control are impossible ideas. Yet somehow I convince myself that if I don’t move, I am in contr...
Why I... •

Why I… Love Silence

Music is magical. Good conversation with friends is life giving. I can easily get lost in films, and podcasts, and the chaos of a crowd, and the particular buzz of a concert, and the thunder of waves, and the rushing of wind through the trees. But as much as I like all of these different noises, I love silence. 
You know that moment when you are sitting in your house and the power suddenly goes out and you realize what silence actually sounds like. When you are confronted with the gentle whisper...
Why I... •

Why I… Brave the Incline

Let me start with a story.
It was an overcast day in Glencoe, Scotland when I started hiking into the hidden valley of the three sisters mountain range. I was with two very athletic near strangers who would become lifelong friends, and I was terribly out of shape. As we started this hike I quickly became aware that I was not physically prepared for what I was walking into, yet I couldn’t bring myself to turn around and admit defeat. So I kept walking. As the incline continued to grow steeper, an...
Why I... •

Why I… Embrace the Fear

…and on that day, you’re going to be very afraid indeed. But that’s okay. Because if you’re very wise and very strong, fear doesn’t have to make you cruel or cowardly. Fear can make you kind.      – Clara Oswald, Doctor Who

 
Fear has developed a largely negative connotation in our culture. We see fear as something that happens when we are in danger, or we see fear as something evil, or we see fear as something to overcome. But I beg to differ. I believe that there is a fear that is both life g...